The 7 Worst Marketing Blunders Small Businesses Make

Below are the top seven marketing blunders I (Kathy Caprino) see each and every day that are catastrophic to small business success:

  1. Your business model is flawed
  2. Your focus is misplaced
  3. Your audience is a mismatch
  4. You don’t enjoy what you’ve created
  5. Your pricing is off
  6. Your services don’t stand out
  7. You lack the readiness and willingness to do what’s required

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